In 2017, even the smallest of enterprises need to establish a strong online presence. Still, a surprisingly large number of startups and small businesses still have no website. This is a really shocking, seeing how no matter how you handle your digital marketing, building a website is the most important piece of the puzzle. With this in mind, here are four tips that you might find useful.
1. Make it mobile friendly
Today, there are more mobile than desktop users online, which should make it abundantly clear that they should be your primary audience. According to an infographic on blog Kissmetrics, only 11 percent of all mobile users expect the loading speed on their phones to be significantly slower than that on the desktop. All the rest expect it to be faster or equally as fast. Furthermore, in order to appeal to the mobile users, you need to invest in large (easily clickable) icons, abandon a hovering menu in favor of drop-down and of course, choose the adequate font size.
2. Choose the right host
Another thing you need to learn is how to find an adequate web hosting offer. Ideally, you would look for someone with 24/7 available customer support. Someone offering you at least 99.99 percent uptime and someone who is willing to provide you with all that for a reasonable price. When it comes to the additional features, you also need to look for things like free domain registration, unlimited MySQL databases and of course unlimited email accounts. Finally, in case where you aren’t willing to hire a professional web designer, you might want to consider a host that is willing to provide you with a free website builder as well.
3. Pay attention to the CTA button
While being subtle can sometimes yield unexpected results, sometimes the best thing you can do is be direct with your clients. Once they reach your page, they need to know exactly what it is you want them to do: buy a product, subscribe to a newsletter or simply read more on the topic. For this, you need to have a well-designed CTA (call-to-action) button. The shape of the button and its position may play a key role in its effectiveness, but so can its color. For instance, there’s a survey claiming that a red button outperforms its green counterpart for about 21 percent.
4. Write quality content
One of the best ways to attract people to your website lies in writing quality content. This, however, is not nearly as simple as it may sound. First, you need to make it relevant and valuable to your audience, which means reviewing topics and products they are interested in. Next, you need to make sure all the facts you used in your content are true, which means only getting them from reliable sources of information. Finally, you need to write for your audience. People interested in your niche are bound to know a lot of its industry-specific terminology, but this doesn’t mean that your average viewer is an expert. Keep your content simple and be assertive in your presentation.
Of course, there are other things you should focus on, like setting clear goals for your website (in traffic and conversion rate), considering future growth and investing in a premium theme. Nonetheless, all of these come after the above-listed four steps, in both schedule and importance. First, you need to lay a solid foundation to your online presence and the only way to do so is by building a website that is up to the task. Keep in mind that for most people, this website will be the first contact your business. Make it count!