While making a positive first impression is seen as the major aim of improving your website’s design, there is actually a lot more to it. Seeing as how your website represents you in the digital world, it poses a serious factor in your overall corporate efficiency. With this in mind and without further ado, here are four ways in which a new website design can tremendously improve your business by making your traffic and conversion rates skyrocket.
1. Less is more
If your current website has a problem with conversions, it might be due to the fact that you are presenting your audience with too much choice. More is always better, right? Well, not exactly. In a renowned study from 2000, two groups of test subjects were presented with a coupon for jam. The first group was offered to choose from 24 varieties of jam, while the second one was presented with only 6 different kinds. Needless to say, the group that had more choices was ten times less likely to actually make a purchase. In other words, you need to help your visitors focus, and the best way to do so is by eliminating some options from your homepage.
2. Make your designs unique
The next thing you should understand is that currently there are about 1.3 billion active websites out there. This means that your competition is tough regardless of your industry. Therefore, in order to make your designs unique, they need to be hand-tailored to match your business. Experts behind Quikclicks approach this issue through a bottom-up approach, which means starting from the basics like graphic design (logo, banners), and then proceeding to web design.
3. Low speed – high bounce rate
A lot of people online claim that on average, you have about 7 to 9 seconds to persuade your client to stay. Unfortunately, even this estimate might be quite optimistic. You see, an average visitor expects a page to load within 2 seconds. After 4 seconds of not responding, their patience starts to waver and you might lose about 25 percent of all your audience. Even those who stick around will be frustrated at such a slow responsiveness, and might be inclined to leave as soon as something else on your website further agitates them. Switching to a more responsive web design might, therefore, significantly reduce your bounce rate.
4. Boosting your credibility
In the end, having a design that backs you up professionally can do wonders for your overall credibility. Starting with a formal introduction of your business, giving your first time visitors a sample of your portfolio or even offering triumphant statistics can make them tip towards doing business with you. You can even go a step further and add testimonials, ratings and links towards positive reviews of your business. Either way, you have a limited amount of time to persuade your visitors to become your clients, which is why you need all the help you can get. As it turns out, your website’s design is one of your closest allies.
By giving you a visual edge, greater functionality and a testament to your skill and professionalism, your website design can do a lot for your aspiring business. Still, this is just the tip of the iceberg, given that new designs can open up a wide array of revolutionary marketing techniques for your business. Not to mention that a proper on-site optimization might do wonders for your SEO and thus give your visibility a massive boost.