5 Reasons Why You Need a Truly Mobile-Friendly Website

5 Reasons Why You Need a Truly Mobile-Friendly Website

5 Reasons Why You Need a Truly Mobile-Friendly Website

There’s a term that has gotten popular in contemporary web design lexicon, responsive design. This technique is used when a website is designed with this method in mind. The designer’s intention is to provide an optimal viewing experience across a range of devices and browsers, from mobile phones to traditional computer screens; this can be achieved by using styling rules that improve reading and navigation.

To put it in simpler terms, this technique has one thing in mind — user experience; it essentially eliminates the need of pinching your screen to zoom-in/zoom-out. We could spend a lot of time talking about the benefits of this new tendency, but I’ll go over the top 5 reasons you need to have a mobile-friendly website:

 

1. Decreases Development Costs

There’s no longer the need for desktop, tablet, and mobile versions of your site, since your site will automatically transfer from one to the other. A few years ago, when smartphones started to go mainstream, businesses started to develop two versions of their site, desktop and mobile. This was a painful process because they essentially needed to develop or outsource two different websites. There’s the desktop version, which would route to the main domain (business-name.com), and the mobile version that would normally redirect to something like (m.business-name.com).

Many businesses (especially small ones) ignored this trend at first because it translated to higher development costs and longer delivery periods. This was bad news for businesses because it translated to higher development costs and slower delivery periods. Due do this, many businesses (especially small ones) ignored the trend, staying with a non-mobile-friendly web presence. The urgent need to solve this problem, along with improvements in mobile browsers, allowed responsive design to come to the rescue. It became a cost-effective alternative to dedicated mobile sites and native applications since webmasters only had to develop and maintain one site, which would share the same HTML for all devices and screen sizes, using only CSS media queries to decide rendering on each device.

 

2. Puts your Business Up to Date

Having a mobile-friendly site not only helps you transmit confidence to your potential customers, but it also prevents them from going to the competition. Don’t buy this? According to a study made by Google last year, 67% of users are more likely to buy from a business with a mobile-friendly site than from a business with an outdated web presence.

 

3. Search Engines Love Them

Google recommends this technique in their developer guidelines to building mobile-optimized websites:

Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.

 

4. Provides a Great User Experience

It allows a “mobile” site to keep the same look and feel of its “desktop” version.

 

5. Faster Development and Updates.

You only need to develop and maintain one site that shares the same HTML for all screen sizes.

 

 

Gabriel Garza

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