Everyone in the digital marketing knows that since 2015 the majority of people online browse the internet through their smartphones or tablets. A few weeks ago, Android became the world’s most popular OS people use to access the internet, which made mobile users even more important to the online businesses. To make a long story short, in order to give your audience a great user experience in 2017, you need to find a way to optimize your website for mobile users. Here are five tips on how to do so in no time.
1. Fluid layout
The first thing you need to focus on is giving your website a fluid layout in order to provide your visitors with a much smoother scrolling experience. Because of the aforementioned shift towards the mobile users, the latest layouts are usually made to fit the most of mobile screens. Also, if you feel like it, you could always try to make your own layout. The best way to do so would be by using HTML5 and CSS3. Even though this may sound a bit scary, this project requires nothing more than a text editor and a browser, and it usually doesn’t take more than an hour or two.
2. Rethink your whitespace policy
Contrary to a popular belief, whitespace is an active element of your website’s design. For starters, it makes your page seem less cramped, it makes the text easier to read and, of course, it allows you to choose which part of the screen gets the most attention. Think of it as a visual breathing room between different elements of your website, that increases your content’s legibility, creates an on-page balance and highlights your call-to-action. In the light of this, it might definitely be worth your while to rethink your whitespace policy.
3. Cache some elements of the page
One of the best ways to speed up your website a bit for mobile users is by relying on the cunning use of caching. In this way, a person who has previously visited your website already has some of its elements cached away, which means that they will be able to access the page much quicker. You see, a proper management of the cached data might make your content much more accessible, even though it sometimes might be a bit heavy on your resources.
4. All content available to everyone
If there is one thing that mobile users simply can’t stand, it is the content that is available only to the desktop users. Feeling left out in such a way is probably a reason why they prefer apps in the first place. This is further supported by the fact that they spend 90 percent of their time on mobile devices in this way. Simplifying a bit in order to deliver everything to mobile users is fine, just make sure to get equal treatment for everyone.
5. A touch-friendly design
In the end, you need to keep in mind that making your website organized in a touch-friendly manner is paramount if you are to appeal to mobile users. For this, you need to make your buttons large enough, leave a lot of room between two clickable items, and finally replace hover with menus which display when tapped on.
As you can see, optimizing your website for mobile users doesn’t have to take more than dozen minutes (providing you don’t make your own layout). Things like caching, layout design and the choice of adequately-sized buttons can all be done by a third-party plugin, leaving you with more than enough time to focus on the issues that really matter. Managing to do all of the above-listed may seem as hard work, but it is definitely more than worth seeing how it helps you reach out to the fastest-growing demographics of the internet users out there.