7 Things To Consider When Choosing App Keywords

7 Things To Consider When Choosing App Keywords

7 Things To Consider When Choosing App Keywords

Developing the right keywords for your app is a process that requires extensive research and diligent investigation.  Determining the right keywords is an important component of App Store Optimization (ASO), the processes and strategies employed to boost your app’s overall visibility to users. Ultimately, the right keywords can significantly boost your app’s rankings and drive downloads. So how can you most effectively research and choose the best keywords? 

Take a look at these top seven tips and tricks for choosing App Keywords:


1. Don’t blindly guess. Never, never just assume that a keyword is good. Always do your research. It is crucial to get a clear idea of what people are looking for in relation to the purpose or topic of your app. Use tools like Google AdWords or MOZ to identify and compare the popularity of specified keywords. And throughout the research process, be sure to keep in mind the specific device you are targeting; keyword data will vary from device to device. So if your app is exclusively for iPad there is not point in looking at iPhone or Android keyword data.


2. Don’t repeat keywords. Never include your company name, your publisher’s name, or the app name in your app’s keywords– it’s redundant. Users can already search for your app using this information so there is absolutely no point in including this in the keywords. Remember, keyword character space is quite limited. Apple, for example, only allots you ninety-nine characters. Choose wisely.


3. Avoid overly used or overly generalized keywords. Considering the goal is to choose keywords that allow a potential user to easily find your app it might seem like a good idea to choose a general, frequently used keyword. After all, these words tend to be the most highly searched. The problem is that if you choose keywords that are overly used or overly generalized an extensive list of apps will show up each time a user searches that keyword. While your app may show up in that list there is no guarantee that a user will even see it among the multitude of results, let along choose it. Keep this rule of thumb in mind: it is better to be in the top 5 results for an average-searched keyword than in the top 100 results for a highly searched keyword.


4. Avoid highly specific or extremely unique keywords. While you don’t want to choose keywords that are too broad, you certainly don’t want to choose keywords that are too specific as people are unlikely utilize them in searches. Like highly searched keywords, infrequently searched keywords just aren’t a good idea.


5. Tailor keywords to individual markets. If you’re planning to launch your app in Colombia keywords in English aren’t going to be of much use; you are also going to need to develop keywords in Spanish. Never assume that keywords are equally appropriate in all markets, especially if you are planning on launching your app in different countries.


6. Pay attention to your reviews. Believe it or not, reviews of your app can be an excellent resource for effectively choosing keywords. The first step is to sort your reviews by ranking. Comb through all of the four-star and five-star reviews in order to find the specific words and phrases people are using to talk about your app (you want to associate your app with positive language, not negative language so never use bad reviews for keyword research). There is often a substantial discrepancy between the words you might think best represent your app and the words people are actually using to talk about and search for your app. Reviews can really help to bridge this gap. Strive to analyze reviews at least once a month. It’s not only helpful for keyword research, it’s also helpful for locating, diagnosing, and fixing bug, as well as for finding inspiration for potential improvements. For more information, be sure to check this great article explaining how reviews can be used to boost your ASOS strategy.


7. Pay attention to your competition. You always, always want to try and figure out the keywords your competition is ranking for. The Keyword Spy tool will definitely come in handy here. You are also going to want to pay attention to your competition’s reviews, not just your own. Once you know what keywords competing apps are ranking for work to rank for the same ones.



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