Get a More Productive Sales Team – 4 Rules From a Startup

Get a More Productive Sales Team – 4 Rules From a Startup

Some people hear you run a startup and assume you roll into work at a different time each day, shirt un-tucked, Red Bull in hand, ready to meet your young – but creative – team. And of course, several groups live up to the stereotype. But for others, being a startup means just the opposite. It means that you’re a productive sales engine, because you don’t have any other choice.


More established companies can – and should – learn from this latter group, to give their productivity the kind of boost that successful startups demand. They can start by turning these four common startup occurrences into rules for their own organization:


1. Let salespeople understand how they’re affecting the business


All too often in established organizations, salespeople close deals with a clear understanding of how they’re progressing toward individual goals and no idea of how they’re impacting the organization as a whole. On the other hand, the moment a sales rep closes a deal at a startup, they know they’ve helped to grow something.


When individuals understand that they have a clear stake in their company’s success, sincere pride and motivation ensue. Clearly tie your team’s wins back to overall company objectives, and you’ll see the kinds of results a startup mentality can produce.

2. Take advantage of all opportunities for recognition


Larger companies typically focus sales recognition on deals closed. Then, there’s the startup environment. Salespeople at new businesses are likely to get attention often for more minor accomplishments, like meetings booked with important prospects or even new leads generated, because smaller wins seem bigger.


It’s well researched that greater recognition translates to greater motivation. If you’re not already, start acting like a startup and leveraging this motivator as often as you can.


3. Make productivity priority


When you have a smaller team working toward the types of mammoth goals it takes to rapidly grow a company, everyone has to be at their best all the time. Sales reps at successful startups know that. They remain actively engaged as a result, putting in extra hours, paying attention to what is – or is not – working in selling their team’s product or service and proactively suggesting ways the entire business can improve.


This one comes down to a simple point: At early-stage organizations, there’s just no room for someone to come into work and zone out until the hours pass. Create the same environment at yours. Draw company-wide attention toward your team’s daily accomplishments, provide reps with regular recognition and do whatever else it takes to make each individual feel accountable for their productivity.


 4. Make collaboration a regular thing


The workplace of a typical startup hosts a wealth of collaboration— not only on an interdepartmental level, but also between the company and its clients. In order to progress, these teams must figure out what works and how they can make it even better.


This should be the same case with your salespeople. Make sure they are consistently learning from, and developing relationships with, both internal and external contacts. The internal collaboration will help to unify your company, and the communication with external contacts will keep what you’re offering in line with what your prospects and clients really need.


When it comes down to it, a startup environment can never be truly replicated. But that doesn’t mean you can’t incorporate certain aspects of it, such as these four rules, to make your sales team a stronger one. After all, just because you’ve passed the startup stage doesn’t mean your company shouldn’t be growing like the best of them.

Bob Marsh


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