Marketing News

5 Reasons Why You Need a Truly Mobile-Friendly Website

5 Reasons Why You Need a Truly Mobile-Friendly Website

There’s a term that has gotten popular in contemporary web design lexicon, responsive design. This technique is used when a website is designed with

5 Online Tools For Small Businesses

5 Online Tools For Small Businesses

Every business needs a professional website, a reliable accounting system, and a system for staying organized. Starting a small business often means having a small budget, but that doesn’t have to result in cutting back on the essentials. 

10 Tips to Create Robust Social Media Content

10 Tips to Create Robust Social Media Content

If you are a stranger to social media content and marketing, it can be briefly described as acquiring traffic and attention through social media sites

SEO Is Not Dead, but Most SEOs Are

SEO Is Not Dead, but Most SEOs Are

I am tired of hearing about how SEO is dead. When I read an article from someone telling me that SEO is dead, I immediately think, “That guy is just lazy.”  Why? Well, SEO is clearly not dead. The search engines control the bulk of the world’s web traffic, and they are continuing to grow. Not only are they continuing to grow, they are getting better at what they do. So why on earth would any SEO ever say that “SEO is dead”? I will tell you why.

The Ins and Outs of A Trigger Campaign

The Ins and Outs of A Trigger Campaign

What’s the first thing you do after placing an online shopping order? Most of us hop into our personal email as quickly as possible and wait for the ever satisfying “Thank You for Your Order” email to pop up. This email lets shoppers know that their payments were received and the order is processing – your shoes are on their way!

7 Things To Consider When Choosing App Keywords

7 Things To Consider When Choosing App Keywords

Developing the right keywords for your app is a process that requires extensive research and diligent investigation.  Determining the right keywords is an important component of App Store Optimization (ASO), the processes and strategies employed to boost your app’s overall visibility to users. Ultimately, the right keywords can significantly boost your app’s rankings and drive downloads. So how can you most effectively research and choose the best keywords? 

The Future of Content Marketing is Owned and Embeddable

The Future of Content Marketing is Owned and Embeddable

When we, as content creators and consumers, first engaged with the internet, we did so via platforms. We chatted with Usenet, we built websites using GeoCities, and we distributed electronic mail through Yahoo! Groups. This technology, as primitive as it was in retrospect, allowed us to communicate in a way we never could before. And these platforms were necessary for reaching each other.

Today’s Success is due to Your Web Presence

Today’s Success is due to Your Web Presence

I just read Macklemore’s heart-felt open letter he wrote about the unbelievable year that him and his producer, Ryan Lewis, have had.I encourage you to read it for yourself, because it is a true testament of how diligence and faith can lead to success. These traits are principles that any budding or established entrepreneur can relate to.

9 Advantages of Blogging

9 Advantages of Blogging

Blogging is a powerful tool for startups, particularly when it comes to increasing awareness of your business, engaging with followers, and demonstrating your expertise. 61% of U.S. online consumers have made a purchase based on recommendations from a blog, but only 1 in 8 companies have an active blog. Are you making full use of blogging? If not, take a look at these advantages of blogging for startups and reconsider.