With users of Pinterest and Instagram increasing at a startling rate, social media is more visual than ever. Shareaholic has identified Pinterest as the fourth largest traffic driver worldwide, and Instagram boasts 150 million active users per month. Other networks must follow suit.
According to Mckinsey & Company, digital marketing is entering a more challenging territory. Marketing should no longer be always “on” but rather “on demand.” That is to say, with the innovations brought about in this digital age, marketing should also be innovated and the messages should evoke relevancy, responsiveness, and have the ability to cut through the noise that is ever-present today. Within marketing personalization there are certain benefits that come with adopting marketing personalization into your strategy and in this article we will touch on three of the most important ones.
What is guerrilla marketing anyways? Guerilla marketing refers to the use of unconventional, or atypical marketing tactics in promoting a business or brand, and is commonly employed by advertisers who are looking for a more ‘outside the box’ approach for their marketing campaigns, as well as an added measure of affordability, as guerrilla marketing tactics can be very cost efficient.
Ad inventory, ad impressions, fill rateand eCPMare terms that app developers throw around day in and day out. At SponsorPay, we know that the language of digital advertising involves an initial learning curve. In an effort to explain what these acronyms actually mean, we’ve compiled an overview of several concepts that drive the success of any ad monetization strategy. The basic overview below emphasizes the perspective of web and mobile developers employing ad-based monetization in their games and apps.
Proximity Marketing is hot. Each day brings a new article promising the coming days when every store you go into will set your phone vibrating with advertising. Proximity marketing is delivering content to a user, usually via mobile, when they are in close proximity to a product or place.
In the last three years, gamification has established itself as a strategic staple when it comes to audience engagement. Look at the world around you! Almost every aspect of the media wants to involve you in their product.Even advertisements have become an interactive experience. The consumer has more control than ever before, and everyone wants a piece of what promises to be a multi-billion dollar industry in the next five to seven years.