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The Real Reasons to Adopt Marketing Personalization

The Real Reasons to Adopt Marketing Personalization

Direct marketing personalization

According to Mckinsey & Company, digital marketing is entering a more challenging territory. Marketing should no longer be always “on” but rather “on demand.” That is to say, with the innovations brought about in this digital age, marketing should also be innovated and the messages should evoke relevancy, responsiveness, and have the ability to cut through the noise that is ever-present today. Within marketing personalization there are certain benefits that come with adopting marketing personalization into your strategy and in this article we will touch on three of the most important ones.

Why Web Hosting is Important

Why Web Hosting is Important

What is guerrilla marketing anyways? Guerilla marketing refers to the use of unconventional, or atypical marketing tactics in promoting a business or brand, and is commonly employed by advertisers who are looking for  a more ‘outside the box’ approach for their marketing campaigns, as well as an added measure of affordability, as guerrilla marketing tactics can be very cost efficient.

6 Online Tools and Marketing Tips for Small Businesses

6 Online Tools and Marketing Tips for Small Businesses

Stay In Contact With Your Customers Via Email. Sending regular emails to customers is a simple and efficient way to keep customers informed about promotions and build brand loyalty. According to MarketingProfs, 65% of americans claimed to have been influenced to make a purchase because of email.

Digital Advertising 101

Digital Advertising 101

Ad inventory, ad impressions, fill rate and eCPM are terms that app developers throw around day in and day out.  At SponsorPay, we know that the language of digital advertising involves an initial learning curve. In an effort to explain what these acronyms actually mean, we’ve compiled an overview of several concepts that drive the success of any ad monetization strategy. The basic overview below emphasizes the perspective of web and mobile developers employing ad-based monetization in their games and apps.

Improving on Proximity Marketing

Improving on Proximity Marketing

Proximity Marketing is hot. Each day brings a new article promising the coming days when every store you go into will set your phone vibrating with advertising. Proximity marketing is delivering content to a user, usually via mobile, when they are in close proximity to a product or place.

Using the Gamification Model

Using the Gamification Model

In the last three years, gamification has established itself as a strategic staple when it comes to audience engagement. Look at the world around you! Almost every aspect of the media wants to involve you in their product.Even advertisements have become an interactive experience. The consumer has more control than ever before, and everyone wants a piece of what promises to be a multi-billion dollar industry in the next five to seven years.

How Display Advertising Can Aid a Political Campaign

In the eyes of a voter, political campaigns are rarely seen as advertising or marketing campaigns. Yet, that is exactly what they are.   Today, b

Doing Market Research Right

The annual expenditure for market research is $11 billion or more in the U.S. alone and upwards of 85% of newly introduced products fail or dramatical