Why These Mobile App Trends Have Failed

Why These Mobile App Trends Have Failed

Why These Mobile App Trends Have Failed

The mobile app industry is something to look out for as recent studies have indicated that mobile usage has increased 115% in 2013.  With such high stakes – the next round of mobile apps that succeed are expected to raise our expectations even higher.

Although the success for app developers is risky because of high competition, developers are at an advantage because they already know what failed in the past. In order to expect what’s next to come, we must review the mobile app trends that didn’t last in 2013.

5 Failed Mobile App Trends:

1. Apps that Exclude Children as a Target

Kids are the true customers when it comes to mobile app usage, as a recent study says that 38% of children under 2 years of age use mobile media. Additionally, the niche, parental market is to expected to target 14 million parents alone, by 2015.

With this in mind, it may be expected that discreet apps, such as Hide It Pro, which enables users to hide images and texts under a password-protected identity, may need to modify their interests with kid-safe additions in order to maintain a broader target market.

 

2. Mobile Magazines

To much of everyone’s surprise, mobile magazines seemed to be an ingenius way for niche users to receive their information on the go. Once these apps rolled out, that was not the case.

One of the largest problems that magazines faces was that mobile magazines were too tablet specified, while tablets are not designed for reading. Additionally, the app style magazine prevented the content from indexing with Google and overall hurt the magazine’s ability to gain readership.

3. Mobile Health Apps

Although mobile health apps are expected to grow 25% per year, over 50% of the apps do not succeed. Mobile health apps had high expectations for success and still do, but currently they seem to miss the mark when it comes to users’ needs. Typically because most developers are not in the health industry, the apps are unable to precisely offer want patients or health professionals needs. Another issue that the heath app niche has faced is the lack of customized clinical care as for most health focused mobile apps offer general solutions rather than a unique focus for the user – making it a difficult industry for mobile app success.

What Do We Expect to See?

 

Currently, the most successful apps today are in both gaming and communication. While we do not see a drop a neither style app, we also expect to see more educational apps for children, along with apps that will improve our personal productivity. Sometimes all it takes to move forward is to review the past.

Arturo Galvan

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