Mobile News

How to Hit KPIs on Mobile

Mobile is making headlines as the hottest space in advertising. Just this week, Audi reported 80 percent higher completion rate on a Le Mans racing

Mobile Ad Spend is a $200 Billion Opportunity – But Can We Measure It?

mobile advertising ad spend By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent bet

Capture Your Audience Instantly with Mobile Video

Capture Your Audience Instantly with Mobile Video

According to Forbes, mobile video will represent roughly 69 percent of all mobile traffic by 2018. YouTube remains the video content king, but there a

Why Your Business Needs a Mobile Strategy

Why Your Business Needs a Mobile Strategy

Your business needs a mobile strategy – it’s just that simple. If you don’t believe me then consider this – there are now more searches perfo

Mobile Pay: The Digitization of Money

Mobile Pay: The Digitization of Money

For years the smartphone has made life simpler. It has given us the power to make phone calls, send text messages, send and receive emails, surf socia

Top Smartphone Features to Look for in 2015

Top Smartphone Features to Look for in 2015

The evolution of smartphones has now reached such a rapid pace that perhaps it makes more sense to say that smartphone tech itself exists in a dynamic

Switching from iOS to Android

Switching from iOS to Android

Thinking of switching from iOS to Android? Those before you who have made the switch from iOS to Android have found the Android equivalent apps and f

Top 5 (Uncommon) Mobile Apps

Top 5 (Uncommon) Mobile Apps

Whew, it has been a year since we launched our Stories Behind the Apps feature and what an amazing journey it has been. Below is a brief look at five of our favorite mobile apps and App Stories, in no particular order, from the last year.

Stories Behind the Apps – WittyLater

wittylater_website_banner

Tell us about being WittyLater

WittyLater was the natural choice for our inaugural app. It perfectly demonstrates our sense of humour, it allows us to use unusual words like “jape”, and it even let us make up a word (kaflabble) when we couldn’t think of a word to describe a completely jokey and non-serious argument.