Payment companies and mobile technologists alike agree — at least in public, to hide the fierce competition going on behind the scenes In order to grow mobile commerce and best serve the retailer and consumer, there needs to be better inter-industry cooperation in developing standards and in promoting interoperability between mobile payments platforms.
Smartphones are radically shaping almost every industry today since there are an increasing number of people who are accessing the internet through their smartphones and tablets. As a result, market research is shifting, for one more time in its history, from online to mobile.
When it comes to mobile data collection, it’s essential that retail field teams are equipped with an optimally effective input system. After all, it’s the retail field teams that bring critical store-level performance data to corporate departments, who in turn use it to draw insights and make merchandising decisions.