The mobile app industry is something to look out for as recent studies have indicated that mobile usage has increased 115% in 2013. With such high stakes – the next round of mobile apps that succeed are expected to raise our expectations even higher.
Coke vs. Pepsi, Ford vs. GM, Gates vs. Jobs, Nike vs. Reebok and Apple vs Android. Throughout time there have many many high profile corporate competitions, but the battle had always fueled innovation and progress. Like the cola wars and PC battles, the latest battle exists between the two most dominant mobile operating systems, Google’s Android OS and Apple’s iOS.
The mobile app industry has flourished at an incredible rate since the arrival of the iPhone in 2007— and now, Gartner predicts this year, global revenues from apps will be $26 billion, a rise of more than 44% since last year. However, one of four downloaded mobile apps is never used, and then discarded, according to a study by Localytics.
Everywhere we go and at any time of day we always carry at least one thing with us – our smartphone. It is the most personal object we own and we use them non-stop to communicate with each other through a multitude of different mobile apps. However, mobile apps have had a far larger impact than being able to communicate from just peer to peer.
The App Store is a ferociously competitive landscape to promote an app with. With over a million apps on the store, cost per install prices increasing and superstar freemium companies snatching up all the money, getting your app noticed by users is a tricky prospect.
‘Tis season for growing mobile commerce. Black Friday and Cyber Monday reports from retailers are showing massive growth in purchases from cell phones. To improve performance, internet retailers can never get enough information about customer behavior. So in the post-holiday season, many etailers will choose to revisit mobile analytics to improve their data capture and quality. Dozens of mobile analytics companies will tell you why they are the best. It’s confusing to judge. That said, there are some simple questions which can quickly screen out the analytics companies that you probably don’t want to do business with. Here are five things to ask the sales rep.