Today’s Success is due to Your Web Presence

Today’s Success is due to Your Web Presence

Today’s Success is due to Your Web Presence

I just read Macklemore’s heart-felt open letter he wrote about the unbelievable year that him and his producer, Ryan Lewis, have had.I encourage you to read it for yourself, because it is a true testament of how diligence and faith can lead to success. These traits are principles that any budding or established entrepreneur can relate to.

How Celebrities Use Web Presence:

Although, I wish Macklemore all of the best in his journey, something odd stood out about this letter. I couldn’t quite put my finger on it. Then it came to me. Macklemore writes:

“To date we’ve sold over 1 million albums in the US this year. We’ve received platinum plaques from countries I’ve never even been before. We have 3 multi-platinum singles. We’ve performed on Ellen, Conan, Letterman, Leno, Colbert Report, Saturday Night Live, Billboard Music Awards, Good Morning America and the MTV Video Music Awards. It was just announced today that we’re nominated for 6 American Music Award’s, and yesterday it was announced we’re performing at The Grammy’s nomination night.”

He and his band deserves to be rewarded for all of their hard work when considering metrics that were created and valid before the advent of the Internet. These metrics include millions of albums sold, multi-platinum singles, performances on late night television, awards shows, and Grammy’s, which are all a very singular form of validation.

The Artist to Fan model adds a more dynamic layer to an Artist’s engagement with their fans. This model surpasses traditional channels and puts the artist in direct contact with the fan and vice versa. The Artist to Fan model, pioneered through today’s social networks and digital music distributors, may provide more valuable data to measure the success for an artist today. The Internet democratizes the landscape for fans and artists to share ideas and become more personable. Macklemore’s story is, in fact, not the only one. And probably is not the most important one.

Beyonce showed why she is King B with the release of the recent LP, “Beyonce,” Her recent advertising campaign for her self-titled album was a viral sensation. She demonstrated how well timed conversations in engaged social followings can quickly spread messages on the web.

James Jackson Toth, Lorde and Schoolboy Q on the other hand, have released dozens and dozens of records, under different labels, publishers, and formats. All of them are very active on social networking sites where they are a part of various conversations with other highly visible people on those social sites.

Most of these artists will never sell out at Madison Square Garden. They will not get awards. For the most part, they will never grace the stages of late night TV. But they, and many others, seem to find their inspiration by going directly to their listeners, supporters, and friends. Think about it, we all have a favorite musician-friend in our social network somewhere right?

Byron Morgan

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