Mobile Advertising is Failing to Reach Its True Potential

June 19, 2013 | Tim Jenkins

 

New big data technologies and approaches are enabling mobile targeting and measurement at levels never seen before, yet the industry continues to hesitate

“Mobile is everything for us in 2013.” That’s what the Chief Marketing Officer at a large … Read More

Big Data for Small Business by Stephen E. Arnold

June 11, 2013 | Stephen E. Arnold | One Comment

Big Data is one of the buzzwords which attract attention.

In London on May 15 and then in New York City on May 22, 2013, I had the tough job of explaining the impact of Big Data on business software.

… Read More