So you’ve started your dream company, ready to take on the whole world with your market altering product. You have your MVP (or not).You have product-market fit (or not). You have your VC money in the bank (or not).
In my book I claim businesses sell 1 of 2 things: services vs products. There is plenty social proof, of course, that enterprises of all sizes can experience success with either offering. Fortune 500 is a smorgasbord of cell carriers (services), gas providers (products), technology companies (products and services), and so forth.
Richard Branson, the founder of the Virgin Group, recently wrote in a blog article that he considers 2014 to be the “Year of the Entrepreneur.” Branson says, the growing buzz around startups has generated a lot of excitement and has consequently nurtured a lot of big ideas.
In a business landscape where having your own startup carries undeniable cachet, entrepreneurs are guided by many motivations. Some want to be their own bosses, otherswant to turn their personal passion into a career, and still others are inspired to answer a need in the marketplace. Yet it’s undeniable that many also have their eyes on a different prize – acquisition.
Have you ever found yourself in the situation where you need to immediately deliver business ideas or create solutions for a certain task, for instance in your business life? There you go. You know how hard it can be to produce a creative thought right away, at the push of a button.
Email sucks. However, as much as people hate it, it is still effective. It is a decades old medium that serves a very simple purpose. Sending a message to another person anywhere, anytime, and on any subject.