Business
Seven Ways to Differentiate Your Brand
Consumers who have an emotional connection to a brand are much more likely to be loyal to that product or service.
March 13, 2020
Business
How will the Next Bay Area Quake Impact Silicon Valley?
Silicon Valley’s technology epicenter would also be affected if the Hayward Fault were to rupture. Most of the major global technology headquarters, such as Facebook, Google, and Oracle, are within 20 miles of the fault. The likelihood that the next great earthquake in this area would result in significant economic impact is high. By Patricia Grossi.
October 22, 2013
Business
PR Sucks Because You’re Doing It Wrong
by Heather Carson It’s no secret that Public relations (PR) has a bad rap – and rightfully so. For the majority of companies, it’s a huge (note: colossal) waste of money and time. From spray-and-prey journalist outreach emails to over-the-top sales-y Press releases, the PR industry is broken. Where some folks see a mess-hits-the-fan disaster,
October 18, 2013
Business
Get a More Productive Sales Team - 4 Rules from a Startup company
Make sure your salespeople are consistently learning from, and developing relationships with, both internal and external contacts. The internal collaboration will help to unify your company, and the communication with external contacts will keep what you’re offering in line with what your prospects and clients really need. by Bob Marsh
October 16, 2013
Business
5 Most Important Current Business Trends
Making use of today’s technology and the wealth of resources available can help your business gain an edge on the market. By examining smarter business trends to discover why they’re working, it can be easier to see how to apply them to your own business. by Henry James
August 30, 2013
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