Digital Advertising

Digital Advertising 101

Digital Advertising 101

Ad inventory, ad impressions, fill rate and eCPM are terms that app developers throw around day in and day out.  At SponsorPay, we know that the language of digital advertising involves an initial learning curve. In an effort to explain what these acronyms actually mean, we’ve compiled an overview of several concepts that drive the success of any ad monetization strategy. The basic overview below emphasizes the perspective of web and mobile developers employing ad-based monetization in their games and apps.