Only 20% of website visitors will read the majority of the text but 80% will watch a video (source: Forrester Research). Adding a video to your website also makes it six times more likely to convert a browser to a paying customer (Forrester Research). Videos can simplify, create compelling narratives and convey a sense of quality. And of course they can directly demonstrate a product or service. 68% of the top 50 internet retailers use videos on their websites (source: Forest Research).