marketing news

Facebook’s Successful Q3, GoPro & Fitbit Stocks Drop, Android’s Market Share Hits 88%

Facebook’s Successful Q3, GoPro & Fitbit Stocks Drop, Android’s Market Share Hits

This Week in Tech:   Facebook’s Successful Q3 Reports $7 Billion in Revenue, up 16% YoY – Expects Growth to Slow in 2017 While Twitter faces

Brand Messaging that Creates an Emotional Connection

Brand Messaging that Creates an Emotional Connection

Success for a new startup often comes down to crafting a brand that inspires not only potential customers but also motivates team members. While many

Proximity Marketing Can Be Welcomed by Consumers, but it is up to US

Proximity Marketing is hot. Each day brings a new article promising the coming days when every store you go into will set your phone vibrating with ad

How Display Advertising Can Aid a Political Campaign

In the eyes of a voter, political campaigns are rarely seen as advertising or marketing campaigns. Yet, that is exactly what they are.   Today, b

Doing Market Research Right

The annual expenditure for market research is $11 billion or more in the U.S. alone and upwards of 85% of newly introduced products fail or dramatical

What’s Wrong With Traditional Market Research

Market research can be very beneficial to the development of a company or product. The feedback and insights you receive from conducting market resear

Launching a SaaS Successfully

You have your idea and you’ve asked around and everyone says it’s a slam dunk. You’re excited. It’s time to pursue your entrepreneurial dream

Medium Provides a Refreshing Change to How We Blog

Back in August of 2012, Medium — the new-publishing-platform-on-the-block — was launched with mixed reviews. 13 months later, it’s high

Be an Expert in Your Field, Not Social Media

We’re all aware of the pervasive use of social media (23% of users check Facebook more than 5 times a day!); for small businesses, monitoring our ac