Marketing Personalization

The Real Reasons to Adopt Marketing Personalization

The Real Reasons to Adopt Marketing Personalization

Direct marketing personalization

According to Mckinsey & Company, digital marketing is entering a more challenging territory. Marketing should no longer be always “on” but rather “on demand.” That is to say, with the innovations brought about in this digital age, marketing should also be innovated and the messages should evoke relevancy, responsiveness, and have the ability to cut through the noise that is ever-present today. Within marketing personalization there are certain benefits that come with adopting marketing personalization into your strategy and in this article we will touch on three of the most important ones.

Beginner’s Guide to Marketing Personalization

Marketing Personalization

Mckinsey & Company identified data-driven marketing as one of the top CMO agenda items for 2014 and beyond. In the technologically evolving world we live in today there are so many more ways for enterprises to get in touch with their customers on a much more personal level than in the past and enterprises are collecting ever more data.  While more and more people are talking about it, the big question still remains: what exactly is Marketing Personalization?  Marketing Personalization takes many forms from personalized editorial content to friendly reminder emails, but in this article we will be discussing how marketing personalization applies to driving commerce.