Marketing

Brand Messaging that Creates an Emotional Connection

Brand Messaging that Creates an Emotional Connection

Success for a new startup often comes down to crafting a brand that inspires not only potential customers but also motivates team members. While many

5 Marketing Strategies for Startups

5 Marketing Strategies for Startups

One of Paul Graham’s oft-quoted advices is to do things that don’t scale. Paul explains that as startup founders, you cannot sit and wait

Tips to Write a Press Release

Tips to Write a Press Release

Startups need press coverage. There are so many examples of how one good exposure in the media has sparked a viral story across the internet. It sounds easy, but a lot of legwork goes on in the background to make this happen.

Why Are You on Facebook? Your social media plan should be fluid and nuanced

Social activity is fluid and nuanced – your social media plan should be, too. Harness social behavior by knowing the difference between brand advoc