‘Tis season for growing mobile commerce. Black Friday and Cyber Monday reports from retailers are showing massive growth in purchases from cell phones. To improve performance, internet retailers can never get enough information about customer behavior. So in the post-holiday season, many etailers will choose to revisit mobile analytics to improve their data capture and quality. Dozens of mobile analytics companies will tell you why they are the best. It’s confusing to judge. That said, there are some simple questions which can quickly screen out the analytics companies that you probably don’t want to do business with. Here are five things to ask the sales rep.