Location features and data collection are becoming the peloton in mobile development, and with this signal comes plenty of location spam. BIA/Kelsey predicted in a recent study that location targeted revenues will soar to $18.2 billion in the US in 2019, up from $4.3 billion in 2014. Similarly, Google emphasized the importance of location for mobile users by saying over 50% of mobile searches have local intent, for example, to find a shoe store nearby. Moreover, other…
Are Mobile Payments Taking Over? A Bird’s Eye View
Diminishing are the days when you had to travel with a wallet full of cash in order to make purchases or to leave the store with bulky change and receipts. A growing number of merchants are jumping on board with the trend of mobile payments, and there are numerous benefits of this transaction method. It seems, in fact, that mobile payments are taking over. A recent Gartner report indicated that by the year 2017, mobile…
What is Audience Intelligence for Mobile Use?
Mobile publishers usually have a clear view of how their app is used due to many great mobile app analytics tools such as Google Analytics, Localytics and Flurry. They measure how many active users they have each day, the amount of sessions, session length, retention and more usage statistics that are vital for measuring the app’s health. However, a critical piece of information that is not provided with these analytics is who is actually using the…
Top 10 Things iOS 9 Does That iOS 8 Doesn’t
As the new iPhone rolls out this week, so too did the new operating system. So whether you’re deciding to upgrade to the latest edition Apple device or update your current one to operate on the most current iOS, here are the top 10 things you can do with iOS 9 that you couldn’t do with iOS 8. User url Views 2896Likes 0
3 Very Cool Mobile Video Ads: Audi, Rovio and ShowTime
Since so many mobile creatives are rather terrible, I thought I would nominate 3 compelling brands for their top notch strategy in the mobile video ad format. Number 1: Audi Audi fully embraced mobile video ads for its Le Mans race advertising campaign this spring. What made it so special? It was completely presented in vertical video, a video ad format that has seen a stellar rise because of the enormous popularity of vertical video apps like Snapchat, Meerkat, and Periscope. Although…
How to Hit KPIs on Mobile
Mobile is making headlines as the hottest space in advertising. Just this week, Audi reported 80 percent higher completion rate on a Le Mans racing ad campaign using vertical video creatives. Ad budgets from many brands, including NBC, AT&T and Target, are steadily shifting towards mobile, and by next year, mobile will consist of over 50% of all digital advertising. However, there are still many challenges when it comes to advertising on this medium. For example, over 80% of…
Mobile Ad Spend is a $200 Billion Opportunity - But Can We Measure It?
By all accounts, mobile advertising is the wave of the future. Mobile ad spend is projected to increase 430 percent between 2013 to 2016, when it’s expected to surpass $100 billion worldwide, according to eMarketer. By 2019, overall mobile ad spend will go on to surge to an estimated $200 billion. This is record-breaking growth, and it’s no wonder we are seeing this level of investment considering we’ve seen mobile usage recently exceed desktop. It’s exciting to be…
Capture Your Audience Instantly with Mobile Video
According to Forbes, mobile video will represent roughly 69 percent of all mobile traffic by 2018. YouTube remains the video content king, but there are many other ways to reach your audience. Cherie Nelson Views 3739Likes 0
Video Advertising: The Multi-Billion Dollar Opportunity
The explosion of digital video viewing across a variety of devices has many companies scrambling to figure out how to promote their brands in this medium. The market size of video ads and opportunity for anyone in this segment is huge. Cherie Nelson Views 4163Likes 0