Tech Changes and Digital Business in 2017

Tech Changes and Digital Business in 2017

Tech Changes and Digital Business in 2017

A few days ago, Android dethroned Windows as the most used OS for internet browsing. While the difference between the two has been shrinking for a while now, this seemingly insignificant advantage of 0.02 is a symbolic milestone. In the immortal words of Bob Dylan, times they are a-changin’, but what effect will this and a few other tech changes have on digital entrepreneurs in 2017? Let’s find out.

01

We live in a mobile world

As we’ve already mentioned in the introduction, the world around us is quickly going mobile. For ages now, desktop setups were the industry standard and there are still more than a few ways in which they are superior to their mobile counterparts. For example, desktop users still have a much higher add-to-cart rate at an average of 10.3 percent, whereas this number is only around 6.2 percent for mobile users.

Nonetheless, the sheer number of mobile users has far overgrown the number of those on desktop, which means that a higher percent doesn’t necessarily bring a higher profit. This will cause digital entrepreneurs to focus more on the average UX of those who come to them via their smartphones and tablets.

A good first impression

According to some statistics, a website has about 8 seconds to make your visitors stay or leave. Sure, the visual appeal of the page, and your prices and offers will all play a crucial part in this, but there are two things that are always paramount. The first one is loading time. An average visitor expects a page to load within the first 2 seconds (the quicker the better). After four seconds of not responding, you are at risk of losing about one fourth of your audience. The second thing one needs to pay attention to how well the page runs. That’s why one needs to look for adequate test management tools, which will help them test environments and deployment plans.

Remote workers

Seeing how the majority of modern business world migrated to the cloud, an office in traditional sense became almost obsolete. In 2015, an estimated 45 percent of people in the US worked from home (at least part-time). Since then, these numbers have significantly increased. The reason behind this is quite simple, since hiring remote workers is much more practical. An employer doesn’t have to look for a larger office when hiring, they don’t have to worry about travel expenses and they have a much larger potential employee pool to choose from. The latter one means that they are no longer restricted to their vicinity or those willing to relocate for work.

02

The era of millennials

The biggest problem in the business world today is the fact that most business doctrines still in use were designed with baby boomers in mind. These rules no longer apply to millennials that are becoming the main workforce. Because of this, global corporate culture needs to change in order to attract and retain them. In a majority of places, millennials are team players who want flexible work schedules and strive towards work-life integrations. When you ignore all the stereotypes of them being entitled, lazy and job-hopping, this is what it all comes down to.

Conclusion

As you can see, with these tech changes, the industry is rapidly changing, as well. Sure, the change of the most popular internet browsing device, rising scale in website standards and changing workforce demographic may sound quite insignificant on their own. Still, when combined they represent a change on almost every level of present business infrastructure. At the end of the day, the only ones who will remain in the game will be those who can adapt to this new set of circumstances.

Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

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