The Million Dollar Mobile App

The Million Dollar Mobile App

The Million Dollar Mobile App

You have a great idea and eager to create a mobile app based on your idea. You are sure the moment it hits the Appstore or Google Play its going to create a buzz around the world.  Yay… the app is launched and you expect the download to happen at a rapid pace. You keep looking at the download counter only to find that downloads are pretty slow.  So why does this happen?

Before going any further ask yourself one simple question:

Can you validate the idea?

Before you jump into the development phase, validate your app idea.  So how do you do it?  The best way is to ask these questions:

  1. Who is your target customer?
  2. What pain point are you trying to solve for your customers?

These are the two important questions that you should be asking yourself repeatedly before building your million dollar mobile app. Because things are not always what they seem to be so it is very important, for example Redbus

The fledgling startup ecosystem in India is seeing a major change in the recent years. It’s evident when one of them made it big, Redbus.

Redbus is an Indian Startup and changing the way people book bus tickets.  Some of the problems with booking bus tickets are lack of information: location, pricing, and availability. The startup strove to, and eventually did, find a solution to this pain point.

The idea stuck Phanidra when he was planning to meet his family during Diwali holidays. If you are from India, you would definitely know how important Diwali is, and his quest for tickets at that time was challenging.  As the saying goes by Napoleon Hill “Every adversity, every failure, every heartache carries with it the seed on an equal or greater benefit.” He identified the gap in this industry and sought a solution for this from his experience. The two main reasons that he mentioned where;

  • Travel agents don’t have all the information regarding all the possible bus operators. This lead to a gap and customers had to take decisions based on limited information. 
  • Most of the agents were not able to sell return bus tickets.

And yes, he did find a solution, along with his co-founders Sudakar & Charan. they created an e-commerce platform that provides information regarding all possible bus operators and allowing customers to purchase tickets based on the information. Today, Ibibo has acquired Redbus for $138 million.

On the surface, it would seem that Redbus made it to the big leagues by helping people purchase tickets. However, when you focus more on the business model, you would see that they provided a means for customers to make a more informed purchase. For any business, be it a web or a mobile application, the first step is to find your target audience and their pain points.

Once you have identified your target audience, reach out to them from all possible channels and try to understand more about their pain points.

This is the first and important step for a startup that could make or break the business.

Being in the IT industry let me start with a quote from Joseph M. Abo "If you can read this, thank a Software Developer." Ram is an internet Entrepreneur with more than 8 years of experience creating online businesses that solve real problems. Ram is able to leverage his teams' expertise in the rapid development of web based applications and loves working on ideas and challenging opportunities.

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