1. New report raises questions about Apple’s iPhone 5C strategy
iPhone 5S sales have more than doubled sales of the iPhone 5C so far. According to CIRP (Consumer Intelligence Research Partners)’s survey, the iPhone 5S has made up 64% of iPhone sales in the month of September, while the iPhone 5C only managed to capture 27%. Although the iPhone 5C was launched at the same price as the iPhone 4S, the iPhone 5C is barely managing to outperform it. However, Josh Lowitz of CIRP believes that although the iPhone 5C is seeing lackluster sales within the opening month, “the 5c will account for a higher percent of total U.S. iPhone sales in the coming months.”
2. Google reportedly planning to reward users that allow deeper tracking of mobile habits
According to Engadget, Google may soon offer a new project internally referred to as “Mobile Meter.” Mobile Meter is a service that rewards users for letting Google closely monitor their usage of mobile applications. Mobile Meter “utilizes iOS and Android apps that intelligently monitor app usage and web browsing habits and send the data back to Google.” Engadget says that the tracking will be entire voluntary and users need to opt in. The data taken will be submitted as anonymous so it can’t be linked to specific users. Google already collects a sizable amount of data from Android users, with permission. The report doesn’t specify how Google intends to compensate users for granting them a deeper look into their data, nor does it specify what Google plans to do with this data.
3. Leaked iPad 5 photo shows Touch ID fingerprint scanner
Apple’s iPhone 5S, which helped Apple break all prior sales records with its debut, was the first iOS device to feature a finger scanner. While it wasn’t clear whether or not other Apple devices would follow suit, a new leaked iPad 5 photo suggests that the integration of Touch ID to the iPad family will happen next week. Apple’s fifth-generation iPad is reported to be equipped with a Touch ID scanner in the home button. Apple’s second-generation iPad mini was also pictured in gold with a Touch ID fingerprint scanner also in the home button. Apple will unveil both next generations within the iPad family during a press conference on October 22nd. Both tablets are expected to launch the week following the conference.
4. After a year with no retail boss, Apple poaches Burberry CEO
It’s been roughly a year since John Browett, the retail head of Apple, was fired. Browett was hired in Janary of last year, and he was let go just nine months after his hiring. However, this Monday, Apple announced that Angela Aherndts would join the company to head Apple’s retail business. She is slotted to start the beginning of next spring. Ahrendts will join Apple as senior vice president of retail and online stores and leave her post as CEO of Burberry. “I am profoundly honored to join Apple in this newly created position next year, and very much look forward to working with the global teams to further enrich the consumer experience on and offline,” said Ahrendts.
5. Former Yahoo ad exec Michael Katz gets $3M for mobile data startup
Michael Katz, the former advertising executive of Yahoo, has launched a mobile data startup platform called mParticle. mParticle has raised $3 million in a seed round from Bowery Capital, Google Ventures, Greylock Partners, and many prominent angel investors, including former top ad executives Michael Barrett and Michael Walrath. mParticle lets mobile application developers better “control their data assets” and better understand information. “Each interaction between an app and its audience creates really valuable data, yet, to date, app owners have given up control of their data to various service providers to effectively run their business,” said Katz, who will be mParticle’s CEO.
6. Druva raises $25M for backup and file sharing platform
Druva, a backup and file sharing startup, has raised $25 million in Series C investment from Sequoia Capital, Nexus Centures, and Tenaya Capital. The platform safeguards a company’s data across desktops and mobile devices. Druya plans to use its new cash load to extend its service offering. With smartphones becoming part of security technology, Druya is becoming more popular with customers such as NASA and the University of California at Berkeley. Druya offers a single data store for backup and file sharing. It also offers an object-sharing storage model. All data is stored in a flat distributed system that uses keys, with each object having its own key.
7. Google Nexus smartwatch announcement rumored for October 31st
The Galaxy Gear may not have done well in sales, but wearable technology is still a growing trend. According to 9to5Google, the technology giant might be the next to attempt a smartwatch. The announcement of Google’s nexus branded watch might come as soon as October 31st, along with the possible announcement of the Nexus 5. “Google Now” functionality would be at the center of the product. Many critics claim that Samsung’s Galaxy Gear failed expectations because the smartwatch wasn’t very “smart” – it could only perform rudimentary and basic tasks. If Google attempts to jump on the “smartwatch” bandwagon, they have a lot to learn from Samsung’s failure.