Marketing News

Brand Messaging that Creates an Emotional Connection

Brand Messaging that Creates an Emotional Connection

Success for a new startup often comes down to crafting a brand that inspires not only potential customers but also motivates team members. While many

Proximity Marketing Can Be Welcomed by Consumers, but it is up to US

Proximity Marketing is hot. Each day brings a new article promising the coming days when every store you go into will set your phone vibrating with ad

Mobile Gaming Advances Education, Health & Business

Mobile Gaming Advances Education, Health & Business

The serious gaming world was an insular one until advances in the mobile industry turned playing video games into a pursuit that transcends gender, ag

Mobile to Claim 70% of Programmatic Display Market

Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share of programmatic will be ov

85% of CMOs Say Cross-Channel Marketing Strategy Thwarted by Access to Data

85% of CMOs Say Cross-Channel Marketing Strategy Thwarted by Access to Data

Despite the fact that companies are gathering more data than ever, 85% of CMOs say they struggle to effectively access and utilize this data in a mean

5 Marketing Strategies for Startups

5 Marketing Strategies for Startups

One of Paul Graham’s oft-quoted advices is to do things that don’t scale. Paul explains that as startup founders, you cannot sit and wait

Enhance Your Marketing on Social Media Using Games

Enhance Your Marketing on Social Media Using Games

How much time do you spend each day checking in with your social networks? Odds are good you not only use social media extensively, but you spend more

10 Tips for Successful Email Marketing

10 Tips for Successful Email Marketing

Email marketing is an art. It relies on trial and error, it requires practice and continuous testing, and thrives on clean lists, simple content. Wit

How To Be Data Driven in Your Content Marketing Efforts

How To Be Data Driven in Your Content Marketing Efforts

Content marketing is the preferred mode of marketing for many businesses these days. Not only is it very cost-effective when compared to traditional