Marketing News

How to Use Marketing Automation to Increase Purchases

How to Use Marketing Automation to Increase Purchases

In the world of marketing, the bogeyman is called barriers to purchase. Everyone who has been in the field even a short period of time knows how hard

Tips On How To Make Your Instagram Popular

Tips On How To Make Your Instagram Popular

Share Images and Photos People Can Relate To   If you look at some of the most popular Instagram accounts out there, you will notice that almost

5 Tips to Better Understand and Use Social Media as Part of Digital Marketing

5 Tips to Better Understand and Use Social Media as Part of Digital Marketing

We live in a world that’s hyper-connected on almost every level. All the databases regarding one’s personal information are intertwined and the de

Brand Messaging that Creates an Emotional Connection

Brand Messaging that Creates an Emotional Connection

Success for a new startup often comes down to crafting a brand that inspires not only potential customers but also motivates team members. While many

Proximity Marketing Can Be Welcomed by Consumers, but it is up to US

Proximity Marketing is hot. Each day brings a new article promising the coming days when every store you go into will set your phone vibrating with ad

Mobile Gaming Advances Education, Health & Business

Mobile Gaming Advances Education, Health & Business

The serious gaming world was an insular one until advances in the mobile industry turned playing video games into a pursuit that transcends gender, ag

Mobile to Claim 70% of Programmatic Display Market

Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share of programmatic will be ov

85% of CMOs Say Cross-Channel Marketing Strategy Thwarted by Access to Data

85% of CMOs Say Cross-Channel Marketing Strategy Thwarted by Access to Data

Despite the fact that companies are gathering more data than ever, 85% of CMOs say they struggle to effectively access and utilize this data in a mean

5 Marketing Strategies for Startups

5 Marketing Strategies for Startups

One of Paul Graham’s oft-quoted advices is to do things that don’t scale. Paul explains that as startup founders, you cannot sit and wait