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Cezary Pietrzak

Cezary Pietrzak

Cezary Pietrzak

Cezary Pietrzak is the Director of Marketing at Appboy, a customer engagement platform for mobile apps. He oversees the company’s growth as well as its thought leadership in mobile. Appboy is Cezary’s second startup. In 2009, he co-founded Wanderfly, a venture-backed travel discovery site that was acquired by TripAdvisor. He also started a digital marketing consultancy and led marketing at tech incubator QLabs. Cezary’s career began at Young & Rubicam, where he developed brand strategies for companies like LG, Bacardi, NHL and Campbell's. A graduate of the Wharton School, Cezary is active in the New York tech community and writes a marketing blog at His first mobile phone was a Nokia 3310.

Joined on: 04/01/2013

Posts By Cezary Pietrzak

5 Ways to Drive Engagement to Your App by Appboy

April 30, 2013 |

It used be easy to launch a mobile app. You built something quickly, submitted it to the App Store and then waited for downloads to come pouring in. As the ecosystem became competitive, things got more difficult: you had to … Read More