Cezary Pietrzak
Cezary Pietrzak is the Director of Marketing at Appboy, a customer engagement platform for mobile apps. He oversees the company’s growth as well as its thought leadership in mobile. Appboy is Cezary’s second startup. In 2009, he co-founded Wanderfly, a venture-backed travel discovery site that was acquired by TripAdvisor. He also started a digital marketing consultancy and led marketing at tech incubator QLabs. Cezary’s career began at Young & Rubicam, where he developed brand strategies for companies like LG, Bacardi, NHL and Campbell's. A graduate of the Wharton School, Cezary is active in the New York tech community and writes a marketing blog at cezary.co. His first mobile phone was a Nokia 3310.
Joined on: 04/01/2013
April 30, 2013 | Cezary Pietrzak
It used be easy to launch a mobile app. You built something quickly, submitted it to the App Store and then waited for downloads to come pouring in. As the ecosystem became competitive, things got more difficult: you had to … Read More