Mattias Liivak
A European Perspective on Overseas Expansion
October 21, 2013 | Mattias Liivak | 162 CommentsLaunching a startup in the United States puts one at a tremendous advantage. Headquartering in San Francisco gives close proximity to hundreds of thousands of early adopters, thousands of potential customers and dozens of major venture capital firms.
However, … Read More
Stop Ignoring Your Audience in the Emerging Markets
June 27, 2013 | Mattias Liivak | 3 CommentsOur headquarters are located in Estonia, which is a country with 1.3 million people. This country is roughly the size of New Hampshire. Testing products in Estonia is mostly fruitless - the sample size is small enough to be statistically … Read More