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Mattias Liivak

Mattias Liivak

Mattias Liivak

Fortumo is a mobile payments company that powers in-app payments for game developers such as Rovio, Gameloft, Vostu and Zeptolab. The company covers 80 countries through 300 operators and lets users make payments on the web and in Android, Windows 8 and Windows Phone apps. For more information about Fortumo, visit For insights into the mobile payments industry, read

Posts By Mattias Liivak

A European Perspective on Overseas Expansion

October 21, 2013 | | 162 Comments

Launching a startup in the United States puts one at a tremendous advantage. Headquartering in San Francisco gives close proximity to hundreds of thousands of early adopters, thousands of potential customers and dozens of major venture capital firms.


However, … Read More

Stop Ignoring Your Audience in the Emerging Markets

June 27, 2013 | | 3 Comments

Our headquarters are located in Estonia, which is a country with 1.3 million people. This country is roughly the size of New Hampshire. Testing products in Estonia is mostly fruitless - the sample size is small enough to be statistically … Read More