A European Perspective on Overseas ExpansionOctober 21, 2013 | Mattias Liivak | 162 Comments
Launching a startup in the United States puts one at a tremendous advantage. Headquartering in San Francisco gives close proximity to hundreds of thousands of early adopters, thousands of potential customers and dozens of major venture capital firms.
However, … Read More
Stop Ignoring Your Audience in the Emerging MarketsJune 27, 2013 | Mattias Liivak | 3 Comments
Our headquarters are located in Estonia, which is a country with 1.3 million people. This country is roughly the size of New Hampshire. Testing products in Estonia is mostly fruitless - the sample size is small enough to be statistically … Read More