September 2015

3 Very Cool Mobile Video Ads: Audi, Rovio and ShowTime

Since so many mobile creatives are rather terrible, I thought I would nominate 3 compelling brands for their top notch strategy in the mobile video ad format. Number 1: Audi Audi fully embraced mobile video ads for its Le Mans race advertising campaign this spring. What made it so special? It was completely presented in vertical video, a video ad format that has seen a stellar rise because of the enormous popularity of vertical video apps like Snapchat, Meerkat, and Periscope. Although…

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Mobile to Claim 70% of Programmatic Display Market

Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share of programmatic will be over half of the total display advertising market. And as display advertising has shifted to mobile very rapidly, programmatic is no exception. In 2015, mobile will account for 44.1% of all US programmatic display, a market currently worth $10 billion. By 2016, mobile is expected to surpass desktop, claiming an estimated…

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