Location features and data collection are becoming the peloton in mobile development, and with this signal comes plenty of location spam. BIA/Kelsey predicted in a recent study that location targeted revenues will soar to $18.2 billion in the US in 2019, up from $4.3 billion in 2014. Similarly, Google emphasized the importance of location for mobile users by saying over 50% of mobile searches have local intent, for example, to find a shoe store nearby. Moreover, other…
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