The serious gaming world was an insular one until advances in the mobile industry turned playing video games into a pursuit that transcends gender, age and race. As companies like Snapdragon gave more people access to the best mobile processors for gaming and indy developers started releasing titles at a breakneck pace, mobile gaming became ubiquitous. Beth Kindig Views 1505Likes 0
Mobile to Claim 70% of Programmatic Display Market
Programmatic advertising has seen a stellar rise, more than doubling each year for the past two years. This year the share of programmatic will be over half of the total display advertising market. And as display advertising has shifted to mobile very rapidly, programmatic is no exception. In 2015, mobile will account for 44.1% of all US programmatic display, a market currently worth $10 billion. By 2016, mobile is expected to surpass desktop, claiming an estimated…
85% of CMOs Say Cross-Channel Marketing Strategy Thwarted by Access to Data
Despite the fact that companies are gathering more data than ever, 85% of CMOs say they struggle to effectively access and utilize this data in a meaningful way. This is one of the findings from a survey by among 223 CMOs that spend over $5 million on digital marketing. Beth Kindig Beth Kindig is the Founder of CitizenTekk. Views 3568Likes 0
5 Marketing Strategies for Startups
One of Paul Graham’s oft-quoted advices is to do things that don’t scale. Paul explains that as startup founders, you cannot sit and wait for users to come to you. Instead, in the early days, you have got to recruit them manually. Although this is precious advice, one reason why a lot of startup founders don’t take this idea to heart is the fact that user acquisition costs often seem to shoot through the roof…
Enhance Your Marketing on Social Media Using Games
How much time do you spend each day checking in with your social networks? Odds are good you not only use social media extensively, but you spend more time on it than all other online activities. We spend more than three and a half hours per day on social media, reports Ipsos, which accounts for about one-fourth of the time we spend awake. Wade Johnson Views 3129Likes 0
10 Tips for Successful Email Marketing
Email marketing is an art. It relies on trial and error, it requires practice and continuous testing, and thrives on clean lists, simple content. With a $40 return on every $1 invested, according to the DMA in 2013, it’s too good a deal to pass up. It’s essential to remember that the best content in the world, the best customers on your list, and the soundest metrics are worth next to nothing if your email doesn’t…
How To Be Data Driven in Your Content Marketing Efforts
Content marketing is the preferred mode of marketing for many businesses these days. Not only is it very cost-effective when compared to traditional forms of marketing, but also allows brands to use the power of the Internet to increase their market base. Jessica Davis Views 2887Likes 0
5 Reasons Why You Need a Truly Mobile-Friendly Website
There’s a term that has gotten popular in contemporary web design lexicon, responsive design. This technique is used when a website is designed with this method in mind. The designer’s intention is to provide an optimal viewing experience across a range of devices and browsers, from mobile phones to traditional computer screens; this can be achieved by using styling rules that improve reading and navigation. Gabriel Garza Views 2573Likes 0
5 Online Tools For Small Businesses
Every business needs a professional website, a reliable accounting system, and a system for staying organized. Starting a small business often means having a small budget, but that doesn’t have to result in cutting back on the essentials. Megan Dodge Views 2914Likes 0
