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Tag: entrepreneurship

There are 4 posts tagged as entrepreneurship.

Why Your Business Needs a Mobile Strategy

Your business needs a mobile strategy – it’s just that simple. If you don’t believe me then consider this – there are now more searches performed via mobile devices than desktops throughout the world.

Mobile devices accounted for 55% of traffic in the US at the start of last year and 47% of that was app-based. In addition, according to ComScore, the average user spends around 30 hours a month searching the web via mobile. Simply put, the web is changing. And if the web changes, your business also needs to change.

Mobile strategy for business

Image : thornleyfallis.ca

We consume information via apps on our phones, make purchases through the browser on our tablets, and read the news from a real-time updating widget. In fact, an average user checks his or her smartphone every 6 minutes.

Frankly, the whole way we interact with the Internet has changed. When you read a magazine, interact via social media, play games and even set your alarm to wake up, you do it through an app. We’ve moved far beyond browsing via search bar and inputting commands via keyboard. Therefore, your business needs to implement the right mobile strategy to target your increasingly mobile customers.

It’s not enough anymore to limit communications to websites and blogs, or for that matter even to utilise social media alone. Mobile strategy needs to be included, considered and adopted alongside and also independent of your desktop strategy.

So, what should you consider?

Optimisation Matters

Mobile devices come in a whole variety and range of sizes and styles. From low-res 3.2 inch screens to 4K 5.5 inch ones, and larger desktop screens, too. Your content should appear just right regardless of desktop or mobile access. This means implementing adaptive or responsive design.

These considerations don’t end with the website alone. Good design includes email marketing, social media campaigns and any content that appears on a screen.

Location Awareness

Often underutilised, location awareness is a very powerful tool that marketers can potentially use to provide tailor-fit and targeted information to mobile users depending on their location. Technologies such as GPS tracking, iBeacon and others allow businesses to deliver highly appropriate content that can be just the right fit for the individual’s context. With these, you can provide information on deals, products or services according to a consumer’s interests and proximity.

Mobile Coupons

Mobile coupons can be tied in with location awareness to provide customers with highly relevant coupons or offers in a certain place at a particular time. For example, through iBeacon, consumers can receive push notifications about offers or coupons when they walk within a close proximity to a product. Of course, there are dozens of other uses for this technology, but coupons are one of note.

Alternatively, loyalty apps can be used to seek out the nearest stores offering deals, offers or vouchers on a particular item. Both these examples have been shown to be a draw for businesses and also great for upselling.

Mobile Content

Needless to say, most mobile strategies are content driven. We consume so much of our content through mobile devices, and even otherwise rich and bandwidth-heavy resources like video are now being streamed to smartphones and tablets. There are few things as irritating as slow or non-loading sites or apps that freeze in the middle of loading content, because of unresponsive servers.

Given the need for unobtrusive user experience, it will be important to deliver such rich content without delays or hiccups. For best delivery results, you will want to consider running your application from a distributed infrastructure – otherwise known as a cloud-based setup – in order to better scale. Content delivery networks or CDNs will be essential in ensuring least latency when delivering cached content (such as videos, photos and other media).

If operating in a multi-server environment, performance is also to your choice of load balancing service, which can dynamically distribute traffic according to server load and capacity, as well as the content of the packets and transmission.

Traditionally, load balancing is done either through an on-premises appliance or with a DNS-based technology. However, these can either be expensive or too basic. A cloud-based approach to load balancing, would be ideal, in terms of scalability. Such platform as a service (PaaS) solution are also tend to be less costly, due to their economy-of-scale pricing models.

Mobile Advertising

Like desktop advertising, mobile advertising offers amazing opportunities for businesses to reach a larger audience and get more people to engage and convert. Using mobile advertising as part of your mobile strategy, such as through mobile advertising networks, can be a great way to reach out to more people.

Case in point: 58% of smartphone users prefer free apps with ads rather than shell out a nominal price for the premium version or pay for in-app content, according to a survey by Zogby Analytics. According to the same study, most smartphone users would prefer seeing mobile ads tailored to their specific interests.

Mobile and Productivity

Mobility has also ushered in plenty of new opportunities for employees to be more productive. Email is a fantastic form of communication, but is limited by itself. Productivity applications like Trello, Asana, Basecamp or even Google’s own enterprise tools have their own mobile apps that make collaboration far simpler and more intuitive. Cloud suites like Office 365 make content and document sharing, as well as virtual meetings and professional networking a lot easier, regardless of the device, OS or platform. In turn these greatly enhance productivity, allow ease of access on-the-go and facilitate work in the modern environment.

Ensuring your business has the right mobile strategy is a necessity that can bring immediate and long term gains to customers, employees and your business as a whole.


10 Ways Digital Currency Could Survive and Succeed

With all the recent news around Bitcoin and Mt. Gox, what do you think the future really holds for digital currency and why?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.


1. Bitcoin Will Continue the Cycle

You’re going to see a pattern in any new technology. Invention, early adoption, media misinformation, speculation, bubble, deflation, then traction. Bitcoin is like the Internet in the mid-’90s: misunderstood by most. Heavy speculation of the Internet resulted in the dot-com bust, and it wasn’t until after the bust that it became what it is today. Bitcoin is going through the same cycle.
Mark CenicolaBannerView.com


2. Setbacks Won’t Last

As is true at the front end of every technological curve, there are significant segments of the community that foretell doom for the new technology. Whether it’s because naysayers do not see the big picture or because they’re financially tied to the existing system, time, and technology are not on their side. The current safety setbacks are just that — setbacks. They won’t last.
Brennan White Watchtower


3. People Should Let It Run Its Course

Right now, Bitcoin is in a sensationalist phase. People are either hyping it up or hoping it will fail. People should let it run its course. The media has influenced its adoption by mainstream companies and countries. Now there are conventional investors and large corporations behind Bitcoin, so it’s doubtful it will be made illegal. Exchangers will probably face forced regulation compliance.
Gideon KimbrellInList Inc


4. Bitcoin May Fade Entirely

Unless security features can be greatly improved and the suspension of transactions can be ceased, you may eventually see virtual currencies fade entirely.
Andrew SchrageMoney Crashers Personal Finance




5. There Will Be More Trial and Error

With Bitcoin heists reaching into the hundreds of millions, it’s going to take continuous evolution for this type of currency to gain true stability.
Sam SaxtonSalter Spiral Stair and Mylen Stairs




6. Digital Currency Will Move Global Commerce Forward

Every time I hear about Bitcoin’s troubles, I’m tempted to point back to the first experiments with paper currency hundreds of years ago in China. They went horribly; it took several tries to create a paper currency people could actually use. Digital currencies will require the same trial and error to become established, but they are a necessary technology for moving global commerce forward.
Thursday Bram Hyper Modern Consulting


7. Bitcoin Will Allow Mobile Payments

We have a lot to figure out before digital currency replaces traditional currency, but it’s definitely inevitable. I think the first things to nail down are mobile payments and security. Progress is already underway, and a full digital currency is what will come from that progress.
Chuck Reynolds Levers


8. Bitcoin Will Pave the Way for Cryptocurrencies

The issues with Mt. Gox are only a bump in the road for Bitcoin. The future might be rocky, but I feel that it will keep growing rapidly and pave the way for other cryptocurrencies. While they may not prove to be the absolute future of currency in the world, I do believe that within a lifetime, we’ll see it become widely used and a staple in conversations about finance and economy.
Daniel Wesley, DebtConsolidation.com


9. Digital Payments Will Continue to Grow

Digital payments have been around for the past decade. Companies, such as PayPal and Square, make it easy to incorporate a digital payment solution into your business, but these services come with transaction processing fees. In contrast, there is no business or central authority that controls Bitcoin. There are no fees for large transactions or negligible fees for small transactions.
Björn Stansvik MentorMate


10. Bitcoin Is Experiencing Growing Pains

Things like this tend to happen in the early days of technology, as people are just starting to understand how to manage it effectively. Didn’t you feel any sort of growing pains when you started your first company before eventually taking off? Most likely you did, and that’s the exact same thing going on with Bitcoin.
Andy KaruzaBrandbuddee


9 Ways Open Source Will Affect Tech This Year

What is one way you think open source will affect the tech industry in 2014?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.

1. Huge Increases

As 2014 marks the 25th anniversary of the Internet, we can see the huge rise in open-source initiatives. There are numerous events hosted worldwide — including Wikimania in the U.K. I would keep an eye on the launch of World Code Day. International nongovernmental organizations are promoting open data for governments, and open source is being implemented in education, health care, environment, and many more areas.
Christopher Pruijsen, Sterio.me

2. DIY Connected Devices

In 2014 we’ll see a huge surge in the proliferation of open source, home automation, and connected devices, which will allow enthusiasts to access data feeds and APIs to further maximize the utility of those devices. Integration will also see a huge increase as people focus on integrating separate devices onto shared platforms and mobile apps.
Andrew Thomas, SkyBell Technologies, Inc.

3. More Competition

The cost of starting up a website or tech project is so much less than it used to be. This will bring the opportunity within reach for many more people, effectively allowing for the creation of even more startups. This increase in competition should lead to better innovation at a faster pace overall.
Andy Karuza, Brandbuddee

4. More SaaS Models

With the ever-increasing adoption of open source, 2014 is poised for an increase in the number of SaaS companies launched. SaaS companies are launching offerings faster then ever, leveraging the confidence and acceptance of the open source community and solving its most difficult problems.
Phil Chen, Givit

5. Faster and Better Solutions

Entrepreneurs are looking for the best solutions possible. They want to move quickly and effectively. When I see a product such as Google Docs growing at a rampant rate while Microsoft is still charging for Office, I see a big opportunity for open-source software and programs.
Luke Skurman, Niche.com

6. New Pricing

Tech companies will have to rethink their pricing strategies in 2014, especially because there are more open-source resources for cloud computing such as OpenStack and Eucalyptus.
Andrew Schrage, Money Crashers Personal Finance

7. Bitcoin

Many FinTech startups operate under the existing closed-source markets and monetary system, which limits their opportunity for innovation. Creating an open-source financial system — as bitcoin has begun to lay the groundwork for — will completely reshape world finance.
Andrew Fayad, eLearning Mind

8. More Originality

Open source will force more originality in the approach and content of the tech industry. With everyone on the same open platforms and softwares, only the most valuable content will rise to the top. It’s becoming the standard for the everything.
Kevin McGann, GraduationSource

9. Rise in CMS

Open-source content management system programs, including WordPress, have been around for a while. With recent releases, these CMS programs are almost limitless. The free price tag and easy customizations make them the solution of choice for a majority of website owners. The use of these programs will soar even higher in 2014.
Michael Quinn, Yellow Bridge Interactive