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Category: SEO for SMB

There are 2 posts published under SEO for SMB.

Tips to Build your Social Media SEO Strategy

Social media is now playing a major role in SEO as search engines are turning to social signals as important criteria for ranking a site. Factors such as how well your brand is engaging your audience, shares, likes, and re-posts of your content are all important to establishing your brand as a trusted source.


Search engines like Google take into account if you are posting quality content that people are interacting with, including the frequency of shares and the authority of those sharing. Even mentions of your brand will be important to an effective SEO strategy that includes social media. Mentions on social media tell search engines that you are an authority figure, your content is authentic, and you are engaging your audience effectively.


So how can you use social media to increase your visibility in search results? The truth is, you don’t have to spend hours a day on social networks to achieve this. You can establish a social presence and increase your brand’s engagement and mentions while doing it in less time than you thought possible. Here are our suggestions on the best social networks for SEO and driving traffic.


Get on Google+


There’s no shortage of articles detailing the SEO benefits of Google+. This network is now one of the top ranking pages for brands in Google search results. It’s worth setting up your business page if haven’t yet already, and spending at least 10-15 minutes per day on the social network. After Page Authority, search engines are highly correlating Google +1s more than any other factor, including Facebook shares, and even keyword usage. If you want to take full advantage of Google+ to optimize your site for search, keep the following in mind to optimize your posts.


  • Remember the first 45-50 characters of your Google+ post will appear as the “title tag”.

  • Each of your Google+ post has its own URL

  • Don’t be afraid to create longer posts, as Google+ posts allows more complex posts and some studies even show a strong relationship between longer posts and higher rankings.


Pin Your Way to the Top


Pinterest is one of the fastest growing social networks and can be a major referrer of traffic to your site if properly maintained. Unlike most social media channels, Pinterest has the ability to drive non-assisted conversions for your site. Here are some tips to optimize your pinning.


  • Hashtags in your pins’ descriptions will help anchor the pins to a specific subject and make them easier to discover.

  • Always include reference links back to your site in your pins’ descriptions. Make sure you are including a full link, as Pinterest is known to mark pins containing shortened URLs as spam.

  • Make sure you have a “Pin-It” button from Pinterest on your website to ensure your visitors can also do some pinning for you.


Make More Time for Twitter


With one of the largest, most widespread userbases, Twitter offers brands incredible SEO potential. Tweets and re-tweets are extremely powerful social signals, so when your content is shared by many of your followers, the ranking of your content will increase. Here are a few lesser known tips for optimizing your Twitter presence.


  • If you haven’t tried promoted tweets yet, now is your chance to get your content in front of a larger audience and offer them incentives to follow you.

  • Millions of messages are tweeted everyday, so if you want your brand to be heard, you need to find the right times to tweet. There are many free tools out there that can alert you when a topic is trending so you can get in on the conversation.

  • Make your Twitter bio count. Search engines view Twitter bios as a summary and index them constantly. Be sure to include your target keyword phrase and describe your business in an interesting way.


Social media is now critical to your online presence as a business or organization. This new approach to getting search engine attention does work if you focus on dynamic content that will engage your audience and encourage them to share. By providing value and being of value to your audience, social media is one of the best long-term ways to get your brand found in search results.


Don’t Get Left Behind: Why You Need A Google+ Business page


Editor’s Note: CitizenTekk publishes startups and experts. When we were introduced to Mark Collins, we thought nothing more could be said on the topic of SEO. But apparently, we were wrong. Here’s how to master Google’s recent changes with search ranking. 


Don’t get left behind. Google’s shift from Google Places for Business to Google Plus Business pages is in full swing, as Google+ goes after Linked In and Facebook with one shot.


An estimated 80 million local businesses have the older Google Places for Business listing, that they will need to upgrade to a Google+ Business page to capitalize on the rapidly growing social media aspect that a Google+ profile now offers. (Basically, the existing Google Places for Business page automatically migrates into the Google Plus Local section of the Google+ user’s account profile, upon request. The Google+ Local page is now your local listing, in lieu of the old Google Places page).


Even though the Google Local page allows you to collect +1’s, you still need to create your Google+ business page so you can post content. Also, the business page offers more enhancements like a background profile picture instead of the default Google map, while offering a more glitzy look and feel a well.


Recipe change

It is common knowledge that Google has shifted it’s search algorithm to favor Google+ in local search. The primacy of Google+ is apparent when you combine it with the other web services owned by Google. So, another part of the formula is to use the Google-owned family of sites. You should create a YouTube video, a blog and upload pics to Panoramio with keyword tags and links back to your site. Then, add these as content posts in your Google+ page as well. Result? Your video or blog post will often rank on page one in local search, along with your website, if you follow the rest of the formula.


Content SEO vs SMB SEO

Even if you have a great content SEO campaign going for a national presence, there are advantages to establishing a good old fashioned local web presence. Here’s the gist of the recipe for getting to the top of Google search in your local area:


-Lock down your Google, Yahoo and Bing local business listings through their verification process. This is a commonly overlooked basic step, search engine submission to other sites like and AOL are also recommended.


-Directories, directories, directories


Add your  N.A.P. (name address profile) to as many local business directories as you have the time and energy to do. While backlinks are less relevant in regard to higher level content SEO, they are still a key to driving your site to Google page one search, locally.


Adding your site to Merchant Circle,, Yelp, CitySearch, HotFrog, to and to at least 50 of the hundreds of other local directories is recommended, and worth your time. You must be very careful that your N.A.P. is EXACTLY the same everywhere. For example, your phone number, street address, business name and URL must be matched character by character to be counted in Google’s algorithm. Misspelled or differently typed and spaced listings will not show up.


Finally, some of the larger, established directories are becoming content portals in their own right, so they also offer another venue to post, links articles and content as part of a global campaign.


Google +1 content


Create the basic social media profiles like Google+, Facebook, Linked In, Twitter and FourSquare with your N.A.P., then make sure you do posts regularly with a backlink to your site. (Using a free HootSuite  account allows you to blast one post to up to 5 social media accounts). Also, an enhanced Google+ business page allows you to now collect +1’s, which has adds another indirect boost to search rank as +1’s are a way for Google+ plus users to share and recommend your content.


SMB counts


SEO for SMB (Small to Medium sized Business) is it’s own, often overlooked SEO category. Yet creating a dominant local web presence is an inexpensive, yet effective way to increase web traffic, contribute to your overall content strategy, and most important, it could connect you to national clients in your own backyard.


Mark Collins is President of, and specializes in Local Web Presence and Google+ Local SEO Marketing for national firms, small to medium sized businesses and professionals. He enjoys writing web content, developing online media strategy and helping clients define their specific marketing niche and message.