On the final day of TechCrunch Disrupts, the final six startups duked it out in the Startup Battlefield—they were: Regalii, Ossia, Fates Forever, SoilIQ, Dryft, and Layer. Each of these teams took part in the Startup Battlefield earlier on against 23 other finalists and came out on top.
To determine the winner, the startups’ impact on the world are reviewed by a panel of judges consisting of: Michael Arrington (Founder of TechCrunch), Roelof Botha (partner at Sequoia Capital), Chris Dixon (Andreesen Horowitz), David Lee (founder of SV Angel), Marissa Mayer (CEO of Yahoo!), and Keith Rabois (Khosla Ventures). The startup that wins the Startup Battlefield will bring home the Disrupt Cup along with a $50,000 stipend.
Regalii’s goal is to maximize the efficiency of remittance. Their product functions through SMS; essentially, the sender can send an SMS to somebody and the recipient will get a pin number that works like a gift card. This is an improvement to current forms of remittance such as Western Union in that the recipient gets the money immediately—this means that, along with speedy money delivery, both parties minimize the deductions made by a third party. Thus far, the startup has experienced a growth of 67% per week, showing signs of success in the market. Regalii claimed that this product “is the future of global remittance.”
Ossia created a product named COTA. This device is the first of its kind as it is able to remotely send power anywhere within a 30 feet radius to devices and charge them. COTA will detect the device location via a secondary attachment and send power to and only to that location. A demonstration was shown in which a light bulb lit up when held near a prototype, but went out the moment it was moved—the consumer model is expected to be able to charge a moving device as well. Imagine a world where wires are no longer needed—everything will be charged wirelessly. That is the future that Ossia offers with COTA.
Fates Forever is a gaming startup. What makes it so special is that it proposes to bring a MOBA (multiplayer online battle arena) to the growing tablet market—this has never been done before. The touchscreen will add even more to the gaming experience. While some of the judges questioned the novelty (and, thus, the ability to get a large enough market) of reintroducing a popularized genre to the tablet, founder, Jason Citron, countered by stating that many successful games are essentially a reintroduction of previous games with a different spin. In this case, the use of a touchscreen and an under-saturated tablet gaming market will bring Fates Forever far.
SoilIQ aims to revolutionize the farming industry. They created a device that can be stuck into the ground where it will measure various aspects of the soil: pH, temperature, humidity, sunlight, etc. The device is solar powered and sends the data to the cloud, where it will be analyzed. The software will make crop suggestions based on the state of the soil. Additionally, when the parameters of the soil changes such that the crop will die, a message will be sent to the user’s phones. The company measured a 15% - 20% increase in crop yield, showing proof of concept. With this, crops can be grown in larger bulk, sold more cheaply, and, most importantly, can feed more mouths.
Dryft was the runner up of the TechCrunch Disrupts Battlefield. Their plan is to optimize texting efficiency for the tablet. The product is essentially a tablet keyboard. The on screen keyboard will take advantage of the accelerometer and touch screen to detect typing based on the vibrations made from tapping the screen. As a byproduct of easier typing, the front end (e.g. autocorrect) won’t be as messy, either. While there is a transition from notebook to tablet, this product can possibly push the rate of this shift even faster!
This leaves the winner of the TechCrunch Disrupts Battlefield, Layer. This startup offers a product to all app developers; a code that can allow them to easily and seamlessly integrate SMS, voice, and video communication to any app. Not only that, there is no phone to phone restriction—multiple devices can take part. While many other companies have tried this, they’ve only been able to succeed at the beginning stages, because of the underestimated difficulty of this undertaking, resulting in scaling problems. Layer could potentially maximize the efficiency of communications between all mobile devices.
All of these startups had amazing ideas with proof of concept—unfortunately, only one could win. This doesn’t mean the end of any of the other companies. A backstage chat said that, “as long as these startups don’t [mess] up, they will be very successful.” While Layer won, not everybody is in agreement with that decision. Who do you think should have won?